Five Reasons A Vacant Home Should be Staged!

Vacant homes generally take twice as long to sell as occupied homes and are considered the most important property to have professionally staged.

Staging is Vital to the Home Sale

Don’t let a simple thing like no furniture or limited furniture ruin your sale. 

Don’t take those odds; they will hurt you in the price significantly!

Imagine a brand new car without paint – what will you notice, the beautiful motorcar or the fact that there is no paint? Here are five reasons (and the visuals) why a vacant home sells faster when professionally staged.

1. People Buy Homes NOT Houses The most important reason a buyer purchases a home is because it felt “at home”. The warm, inviting feeling gives a buyer the emotional connection to the home. Empty rooms are not warm and inviting.
2. Furniture Provides a Frame of Reference A room without furniture looses it’s scale and its purpose. It is difficult to tell the scale and size of a room that is vacant. Furniture provides balance and scale and the buyer is more likely to linger. Furniture provides purpose, whereas in a vacant room, the buyer is left guessing.
3. A Buyer Focuses on Negative Aspects in an Empty Room The eye is drawn to the empty shelves and the column in the room. Buyers notice the faults in a room when there is nothing else to look at. By furnishing the room, staging will emphasize the room and the rooms will make an emotional connection with the buyer.
4. 10% of Home Buyers CAN Visualize the Potential of a Home Because 9 out of every 10 people cannot visualize the limitless possibilities of a home, we use staging to complete the picture. With simple furniture and basic accessories any room can be pulled together.
5. Two Mortgages? Typically a vacant home means that the homeowner has two mortgages and because a vacant home typically takes longer to sell, the property will ‘sit’ on the market and the potential for drastic price reductions exists*. A lower sales price puts the mortgage at risk whereas the cost of staging is much lower that the first price reduction. *According to a NAR survey